T-Mobile to Offer Truly Unlimited 4G Data Plans

T-Mobile’s recently redesigned store format

Going against an industry trend of data caps and throttling, T-Mobile USA announced a new data plan offering that offers truly unlimited and nationwide 4G data to customers.

Other major mobile operators including AT&T and Verizon previously, offered unrestricted and unlimited data plans when smartphone sales took off around 2008 but have since ceased to offer them, replacing them with plans that reduce a user’s speed after a certain amount of data has been used, a process referred to as throttling, or selling plans with data caps, after which the customer pays a higher fee for additional bandwidth.  However, Sprint continues to offer several unlimited data plans.

T-Mobile’s new Unlimited Nationwide 4G plan will not reduce speeds after hitting a milestone regardless of the amount of data used, according to the company, nor will the company assess any overage fees.

T-Mobile will charge $20 – $30 per month in addition to a basic voice and texting plan. The company’s “value” plan will cost $69.99 per month with voice, texting, and data, and the “classic” plan (for subsidized phones) will run $89.99. The new packages will be available starting September 5.