BMW Launches Expanded Credit Card Program
BMW Bank of North America has launched a three-part Visa BMW Credit Card Program. The program offers benefits and rewards, such as up to $10,000 towards the lease or finance contract on a new vehicle, and is designed specifically for members of the BMW community.
The program includes the BMW Card, the BMW signature Card, and the BMW Ultimate Card, and targets existing cardholders. The program will invite members, when applicable, to upgrade to another tier, without changing their account number.
Cardholders will also have access to premium reward redemption options, developed from customer input and including enhanced point earnings and a larger spectrum of redemption levels. Points can also be redeemed towards leases or finance contracts on new BMWs up to $10,000, and allow customers to purchase additional lease miles, pay for service and repairs, and attend BMW events.