Ford Doubles Down on EVs, Expects They Will Be 40% of Global Volume by 2030

By Paul Riegler on 26 May 2021
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The new 2021 Ford Mustang Mach-E

Ford Motor Company plans to boost spending on the development of electric vehicles to $30 billion by 2025, a third more than it forecast earlier this year.

The move comes as the Dearborn-headquartered automaker plans to begin manufacturing its own batteries, including at two new U.S. battery-cell factories in partnership with SK Innovation of Korea.

The automaker is working on an all-electric versions of its Explorer and Lincoln Aviator SUVs, and it’s developing two new electric vehicle platforms: one that will power full-size pickup trucks, and one that can easily flex between all- and rear-wheel drive to fit multiple vehicle types.

Ford executives said in the course of a presentation to investors that they expect 40% of the company’s global sales to be fully electric vehicles by 2030.  The company also expects to grow reveue from the sale and servicing of vehicles to commercial clients by two thirds, to $45 billion by 2025 and will introduce a standalone business for its commercial vehicle division called Ford Pro.

Introducing additional EVs vehicles to the number 2 automaker’s lineup would enhance the company’s ability to beam down new services and features to the car, such as adding hands-free driving in some situations, said Ford CEO Jim Farley.

In addition, Ford plans to have its future vehicles fully networked to the point that Farley said that the automaker would have more vehicles capable of being updated by over-the-air software than Tesla by mid-2022. The move would mean more convenient service for customers and a greater selling point for its commercial vehicles division.

“We are reinventing our customer experience,” said Alex Purdy, who heads Ford’s connectivity team, during the event. “The path to winning [market share] requires daily interaction” with customers, he said.

“I cannot overstate the magnitude of the shift taking place at Ford,” Purdy said.

(Photo: Accura Media Group)

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