Hyatt to Make it Easier to Earn Elite Status, Cutting Requirements by 50%

By Paul Riegler on 30 November 2020
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Entrance to Hyatt Regency in Chicago

Hyatt Hotels’ guest-loyalty program, World of Hyatt, announced multiple changes to its requirements for attaining elite status in the 2021 calendar year amidst the coronavirus pandemic.

The program will reduce both the Base Point and Tier-Qualifying Night requirements by 50%, compared to current requirements.  It is also extending several offers into the beginning of next year,

The hotelier’s goal is to give members “more time to accelerate point earnings and boost tier status when they are ready to travel again,” it said in a statement.

“2020 was unprecedented in many ways and as we look toward 2021, our priority remains staying close to our World of Hyatt members to understand their needs,” Amy Weinberg, the company’s senior vice president for loyalty.

Members can begin to earn calendar year 2021 elite nights now as elite nights from stays apply currently to both this year and next.  In addition, for stays between January 1 and February 28, 2021, the Hyatt double Tier-Qualifying Night promotion is in effect, although registration is required.

Hyatt is also extending the expiration of its Bonus Journeys program, which allows members to earn up to quadruple points on eligible spend through the end of February. It is also extending the “Dine Local, Earn Triple Points” program for dining at or taking delivery or take-out food from Hyatt Hotels through the end of February, and it is also extending the rebate of 15% of redeemed points to World of Hyatt members when redeeming points for stays through the same timeframe.

(Photo: Accura Media Group)

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