Hilton Honors Promotion Offers ‘Double Rewards’ to Promote Creation of New Memories

By Kurt Stolz on 13 October 2020
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Hilton CEO Chris Nassetta

Hilton wants travelers to move from recalling the memories of past trips to planning a new trip in order to create new memories.

The hotelier’s new marketing campaign, entitled “To New Memories,” is a global program that launched last month in China, Germany, and the United Kingdom.

“While so much has changed this year, some things remain true,” said Chris Nassetta, the chain’s CEO. “People crave connections,” he added, noting they seek out “reliable, friendly experiences” in travel.

“Hilton is here to help you make new memories, whenever you are ready,” Nassetta said.

As part of the campaign, Hilton is launching a global Double Rewards promotion that will allow members of the Hilton Honors guest loyalty program to earn double bonus points for each stay as well as two credits for each night of a stay.

Registration is required. The offer is valid for stays through December 31, 2020, at any Hilton property.

(Photo: Accura Media Group)

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