Times Square’s Famous Billboards Went Dark, But Just for One Minute: Here’s Why

By Kurt Stolz on 28 May 2020
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Times Square Wednesday night at exactly 9 p.m.

The famous billboards of Times Square went dark for a moment Wednesday night at 9 p.m. local time to show support for the city’s restaurants, hotels, and non-profit organizations amidst the coronavirus pandemic.

Normally brightly lighted by numerous billboards and adverts, Times Square is a major commercial intersection and tourist destination in Midtown Manhattan. It stretches from West 42nd to West 47th Streets, and is sometimes referred to as “the Crossroads of the World.”

Part of the #DontGoDark campaing, the blackout was orchestrated by by a group of Times Square billboard companies, the Times Square Alliance, the New York City Hospitality Alliance, and the Business Interruption Group, the latter a group of chefs, restaurateurs, and other small business owners.  The intent was to show that restaurants, hotels, and non-profits need more support in order to survive the pandemic.

The blackout took place from 46th Street to 48th Street on Broadway and the entire corner of 47th and 7th Avenue, surrounding Duffy Square.

Times Square received its name in 1904 after the New York Times moved its headquarters to the then newly-erected Times Building, now One Times Square, which is the site of the annual New Year’s Eve ball drop.

(Photo: Accura Media Group)

Accura News

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