Apple Stores to ‘Look a Little Different’ and Require Masks When They Reopen

By Paul Riegler on 19 May 2020
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Apple’s shuttered store on Madison Avenue in New York City

Shopping at Apple in the Coronavirus Age will “look a little different,” the company said.

Apple, which was one of the first global companies to shutter its stores in the early days of the coronavirus pandemic, announced the steps it was taking to ensure the health and safety of customers and staff as it begins the process of reopening stores in various parts of the world.

“Things may look and feel a little different,” wrote Deidre O’Brien, the company’s vice president for its retail outlets, in a letter to customers. “For one thing, you’ll find yourself with plenty of space.”

When stores reopen, all customers and staff members will be required to wear face coverings. Apple will supply face masks for those customers who do not have any. The number of people allowed in a store at any one time will be limited to ensure proper social distancing.

In addition, all customers and staff will undergo brief wellness checks before entering the store. This includes a temperature check as well as a brief questionnaire.

Reopening an Apple store takes planning that depends on multiple factors, said O’Brien.

“We look at every available piece of data – including local cases, near and long‑term trends, and guidance from national and local health officials,” she said in the letter. “These are not decisions we rush into – and a store opening in no way means that we won’t take the preventative step of closing it again should local conditions warrant.”

Inside the store, high-touch surfaces, products on display, and highly trafficked areas will undergo frequent deep cleanings throughout the day.

Some customers won’t even have to enter the store as Apple will begin to offer curbside pickup for new products at some locations as well as drop-off options for repairs.

(Photo: Accura Media Group)

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