Porter Airlines and Aeroplan Announce Partnership

By Anna Breuer on 3 August 2018
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Canadian carrier Porter Airlines and Aimia, the owner of Air Canada’s frequent flyer program Aeroplan, announced plans to form a partnership to go into effect in 2020.

The tie-up, which would include a cooperative marketing program, would allow passengers on Porter to earn Aeroplan Miles on its route network. Porter would also become a redemption partner of Aeroplan as well.

The move follows the rejection of an offer for a consortium led by Air Canada to acquire Aeroplan from Aimia.

“This is a unique opportunity for Porter to join a well-established travel loyalty program,” said Michael Deluce, the airline’s chief commercial officer.

Points in VIPorter accounts, the current Porter frequent flyer program, would be converted into Aeroplan Miles when the partnership goes into effect in July 2020.

VIPorter members would continue to maintain their status under that program and receive benefits including priority boarding as well as complimentary checked baggage and seat selection.

Porter operates a fleet of 29 Bombardier Dash 8 Q400 turboprops.  It serves 16 destinations in Canada and seven in the United States from its hub at Billy Bishop Toronto City Airport. Destinations include Boston, Chicago, Halifax, Montreal, New York, Orlando, and Washington, D.C.

Aeroplan, currently Air Canada’s frequent-flyer program, was spun off by the airline and the agreement between the two is currently set to expire on June 29, 2020. In a statement on Thursday, Air Canada said it remains “on track” to launch its own frequent-flyer program at that time.

(Photo: Accura Media Group)

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