JetBlue to Launch Earth Month Initiatives

By Jesse Sokolow on 10 April 2018
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DSC_0453JetBlue Airways announced the launch of its GreenUp campaign, formerly known as the One Thing That’s Green, in honor of Earth Month.

The New York-based airline said that crewmembers and passengers will have the opportunity to donate, volunteer, and work with environmental nonprofits throughout the month. It is also launching environmentally-focused initiatives in its five focus cities, namely New York, Boston, Fort Lauderdale, Orlando, and Long Beach.

In its hometown, JetBlue volunteers will have a community garden event in Brooklyn on April 23, followed by a tree planting, attended by JetBlue crewmembers, on April 27 in Long Island City.

In Boston, JetBlue passengers and crewmembers will have the opportunity to participate in the city’s 19th annual Earth Day Charles River CleanUp on April 28. Fort Lauderdale, as the winner of last year’s vote for a new green space, will receive a grant for a revitalization project in Sistrunk Park.

JetBlue will also collaborate with Green Up Orlando on April 14 and April 20 for a park cleanup, while on April 7, JetBlue crewmembers will volunteer at the El Dorado Nature Center in Long Beach, California.

In addition to its Earth Month initiatives, the airline will focus much of its attention to the rebuilding and recovery efforts in Puerto Rico. Last year, the carrier launched its 100x35JetBlue initiative, an acknowledgement of the island’s dimensions, which outlined 100 days and a variety of ways that the carrier would assist Puerto Rico.

During the month of April, the airline will assist in lettuce farm maintenance in the Ciales municipality, a tree nursery maintenance program with Para la Naturaleza, a local nonprofit, and by launching a planting and gardening workshop for JetBlue crewmembers.

JetBlue crewmembers also recently nominated various environmental charities. Passengers can cast their vote to decide which charities will receive grants. The top four – one in each category, consisting of wildlife, urban environment, climate change, and conservation – will each be awarded $15,000 towards an environmental project next year.

(Photo: Accura Media Group)

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