Buick Avista Concept Steals Detroit Auto Show Before It Opens

By Christian Stampfer on 10 January 2016
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DETROIT—“When better cars are built, Buick will build them,” a slogan coined by William C. Durant, Buick’s general manager at the turn of the last century, was never more valid than on the eve of the opening of the 2016 North American International Auto Show in Detroit, as Buick showed off the Avista concept.

The elegant and sporty 2+2 Avista, a rear-wheel drive “contemporary grand tourer” with 400 horsepower, captivated the crowd, but does Buick actually plan to build it?

To find a stunner like the Avista in the automaker’s history, it’s necessary to go back to October 1962, when Buick introduced the 1963 Riviera, or all the way back to 1938 and Buick’s original concept car, the Y-Job, designed by Harley Earl.

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In unveiling the Avista, Ed Welburn, GM’s vice president of global design, said it had been a “labor of love” for all who were involved.

Whether the Avista ultimately makes it out of the factory and into the showroom, it nonetheless serves to communicate the brand’s new design direction. “Every new Buick under development is benefiting from this experience,” Welburn said.

(Photo: Accura Media Group)

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