Virgin America

Alaska Air Completes Virgin America Systems Integration

Alaska Air Completes Virgin America Systems Integration

Alaska Airlines said Tuesday that it successfully completed the migration of Virgin America passenger information to its own passenger services system.
The move, which took place behind the scenes for months but culminated on April 25, allows what is now the nation’s fifth largest airline to offer travelers a single system for both Alaska and legacy Virgin America flights.
The airline said that its focus since announcing the merger had been “expanding …

So Long Virgin America: A Requiem for an Upstart Airline

Getting Virgin America off the ground required a series of battles.  While the scrappy airline was founded in 2004 by Richard Branson, it didn’t get U.S. government approval to operate until 2007 and that was only one of its many challenges.
“Remember that time from 2004 to 2007 when we leased planes that were sitting on the runway while we waited for the US government to give us a license so …

Alaska Air Sees Traffic and Capacity Increase in March

Alaska Air Sees Traffic and Capacity Increase in March

Alaska Air Group announced operational results for March 2018. The carrier saw a rise in traffic and capacity, and a drop in load factor for the month.
System-wide traffic for Alaska Air Group, expressed in revenue passenger miles, or RPMs, increased by 6.5% year-over-year, up to 3.92 billion RPMs compared to 3.73 billion in March of 2017.
Capacity was 5.48 billion available seat miles, or ASMs, a year-over-year increase of 7.2% from …

Alaska Air and Virgin America to Merge Reservations Systems Later This Month

Alaska Air and Virgin America to Merge Reservations Systems Later This Month

Virgin America, the upstart airline founded by Richard Branson in 2007, will soon be relegated to the dustbin of history, along with storied names such as Pan Am, Continental, TWA, US Air, and Northwest Orient.
The airline, now a subsidiary of Alaska Airlines, merged with that carrier in December 2016 and, despite much debate about maintaining the Virgin brand, will soon be subsumed by its acquirer.
The two are already operating under …

Alaska Air Reports Traffic and Capacity Increase But Lower Load Factor for January

Alaska Air Reports Traffic and Capacity Increase But Lower Load Factor for January

Alaska Air Group announced operational results for January 2018. The carrier saw a rise in traffic and capacity, and a drop in load factor for the month.
System-wide traffic for Alaska Air Group, expressed in revenue passenger miles, or RPMs, increased by 3.5% year-over-year, up to 3.97 billion RPMs compared to 3.83 billion in January of 2017.
Capacity was 5.23 billion available seat miles, or ASMs, a year-over-year increase of 6.6% from …

Alaska Airlines, Flight Attendant Union Reach Tentative Agreement

Alaska Airlines, Flight Attendant Union Reach Tentative Agreement

Alaska Airlines and the Association of Flight Attendants, the union representing the airline’s flight attendants, announced that they reached a tentative joint collective bargaining agreement.
The agreement covers over 5,400 flight attendants working at the airline including former Virgin America employees who joined the company in December 2016 following the merger of the two airlines.
The contract, once ratified by the union’s membership, will provide flight attendants with pay raises, increased retirement …

Alaska Airlines to Introduce New Uniforms

Alaska Airlines to Introduce New Uniforms

Alaska Airlines unveiled a new collection of uniforms for its customer-facing staff, created by fashion designer Luly Yang.
The new uniforms will be distributed to the 19,000 Alaska, Virgin America, and Horizon Air employees beginning late next year.
The collection was inspired by the West Coast of the United States, and features bright color pop and clean lines. The uniforms will be introduced next week, when 130 employees, including pilots, customer service …