Virgin America

Virgin America Launches New Loyalty Program Benefits

Virgin America Launches New Loyalty Program Benefits

Virgin America announced it is introducing new benefits to its Elevate loyalty program. The airline also said that it is adding a new status match offer.
The new benefits allow Virgin America Elevate Silver members to earn 50% more points above base rate of 5 points per $1 spent, up from 25%, while Elevate Gold members can now earn 140% more points above base rate of 5 points per $1 spent, up …

Virgin America, Starwood Partner to Offer Cross-Program Benefits

Virgin America, Starwood Partner to Offer Cross-Program Benefits

Virgin America announced the beginning of a new partnership with Starwood Preferred Guest.
Now, Virgin America Elevate members will earn two points for every one dollar spent on Starwood hotel stays.
Additionally, Starwood Preferred Guest members can exchange Starpoints for Elevate points at a 1-t-1 ratio.
Virgin and Starwood are also offering two packages that members can bid on, namely trips for two to Maui and Honolulu that include seats on Virgin America’s …

Lobby Bar – April 8: Set Fire to the Air, Traveling with Collectibles, and How to Buy an Airline

DSC_0784

Lobby Bar – An Artful Alliteration of FBT News and Views, Rated Two Thumbs Up
Airborne danger. Paul Riegler stumbles across an American Airlines “Welcome Aboard” pamphlet from 1959. The pamphlet warns against the dangers of operating personal radios onboard the aircraft. Oh, and please feel free to smoke at any point throughout the flight.
My fair warning. Jonathan Spira heads to City Center to catch a rousing performance of “1776.” To …

Alaska to Acquire Virgin America for $2.6 Billion

Alaska to Acquire Virgin America for $2.6 Billion

Alaska Air Group announced Monday it would acquire Virgin America after beating out rival JetBlue Airways in what reportedly was a fierce bidding war.
Alaska, the parent of Alaska Airlines, and Virgin America said that their boards of directors have approved a definitive merger agreement. The deal calls for Alaska to acquire Virgin America for $57 per share in cash or $2.6 billion.
The combined airline, which will keep the Alaska Airlines …

Lobby Bar – April 1: Back on the Wagen, Nearly Nude Performances, and Fifty Shades of Green

DSC_0396 (1)

Lobby Bar – A Confounding Collage of FBT News and Views
Out and about. Allow Lobby Bar to break character for a moment: because of the attacks in Brussels, tourism in major European cities has dropped significantly, bringing hotel vacancy to new lows. We understand travelers’ concerns, but rather than let fear win, we encourage people to travel to these cities to show their bravery and support.
Notice: lost journalist. Jesse Sokolow hops …

Alaska Air and JetBlue Make Offers for Virgin America

Alaska Air and JetBlue Make Offers for Virgin America

Virgin America may soon be the latest airline to be overcome by merger mania. The Burlingame, Ca.-based carrier, founded by Richard Branson, offers long-haul point-to-point service in the United States.
Virgin has reportedly received bids from JetBlue Airways and Alaska Air Group, according to a report by Bloomberg News, citing “people familiar with the matter.” The airline recently put itself up for sale.
The Bloomberg story said that, although a deal is reportedly …

Virgin America Launches San Francisco-Denver Flights

Virgin America Launches San Francisco-Denver Flights

Virgin America announced the start of new service between San Francisco and Denver on Tuesday. The carrier will operate the service three times a day, using Airbus A320 aircraft.
Flights are scheduled to depart San Francisco International Airport daily at 8:15 a.m. and 1:45 p.m., as well as at 6 p.m. on every day except Saturday, and arrive at Denver International Airport at 11:45 a.m., 5:15 p.m., and 9:30 p.m., respectively. …