Virgin America

Alaska Air, Virgin America Receive DOJ Request for ‘More Information’ to Gain Approval for $2.6 Billion Deal

Alaska Air, Virgin America Receive DOJ Request for ‘More Information’ to Gain Approval for $2.6 Billion Deal

The regulatory approval process for Alaska Airlines’ planned acquisition of Virgin America is moving to the next stage. Both airlines said Monday they had received requests for more information on the proposed transaction from the U.S. Department of Justice.
Alaska Air Group, the parent of Alaska Airlines, announced a $2.6 billion offer to acquire Virgin American in early April.
The two airlines said that the “second request” is a standard part of the …

Virgin America Begins Daily Los Angeles-Honolulu Flights

Virgin America Begins Daily Los Angeles-Honolulu Flights

Virgin America announced the launch of new daily, non-stop service between Los Angeles and Honolulu. The carrier will operate the flights using Airbus A320 aircraft.
Flights will depart Los Angeles International Airport at 10:35 a.m. and arrive at Honolulu International Airport at 1:25 p.m. From Honolulu, flights are scheduled to depart at 2:25 p.m. and arrive in Los Angeles at 10:55 p.m.
Additionally, Virgin America said that it will begin new daily …

Virgin America Launches New Loyalty Program Benefits

Virgin America Launches New Loyalty Program Benefits

Virgin America announced it is introducing new benefits to its Elevate loyalty program. The airline also said that it is adding a new status match offer.
The new benefits allow Virgin America Elevate Silver members to earn 50% more points above base rate of 5 points per $1 spent, up from 25%, while Elevate Gold members can now earn 140% more points above base rate of 5 points per $1 spent, up …

Virgin America, Starwood Partner to Offer Cross-Program Benefits

Virgin America, Starwood Partner to Offer Cross-Program Benefits

Virgin America announced the beginning of a new partnership with Starwood Preferred Guest.
Now, Virgin America Elevate members will earn two points for every one dollar spent on Starwood hotel stays.
Additionally, Starwood Preferred Guest members can exchange Starpoints for Elevate points at a 1-t-1 ratio.
Virgin and Starwood are also offering two packages that members can bid on, namely trips for two to Maui and Honolulu that include seats on Virgin America’s …

Lobby Bar – April 8: Set Fire to the Air, Traveling with Collectibles, and How to Buy an Airline

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Lobby Bar – An Artful Alliteration of FBT News and Views, Rated Two Thumbs Up
Airborne danger. Paul Riegler stumbles across an American Airlines “Welcome Aboard” pamphlet from 1959. The pamphlet warns against the dangers of operating personal radios onboard the aircraft. Oh, and please feel free to smoke at any point throughout the flight.
My fair warning. Jonathan Spira heads to City Center to catch a rousing performance of “1776.” To …

Alaska to Acquire Virgin America for $2.6 Billion

Alaska to Acquire Virgin America for $2.6 Billion

Alaska Air Group announced Monday it would acquire Virgin America after beating out rival JetBlue Airways in what reportedly was a fierce bidding war.
Alaska, the parent of Alaska Airlines, and Virgin America said that their boards of directors have approved a definitive merger agreement. The deal calls for Alaska to acquire Virgin America for $57 per share in cash or $2.6 billion.
The combined airline, which will keep the Alaska Airlines …

Lobby Bar – April 1: Back on the Wagen, Nearly Nude Performances, and Fifty Shades of Green

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Lobby Bar – A Confounding Collage of FBT News and Views
Out and about. Allow Lobby Bar to break character for a moment: because of the attacks in Brussels, tourism in major European cities has dropped significantly, bringing hotel vacancy to new lows. We understand travelers’ concerns, but rather than let fear win, we encourage people to travel to these cities to show their bravery and support.
Notice: lost journalist. Jesse Sokolow hops …