Starwood

Aloft Columbia Downtown to Open in South Carolina

Aloft Columbia Downtown to Open in South Carolina

Starwood announced it will open a new Aloft property in Columbia, South Carolina in January 2016.  The Aloft Columbia Downtown will be part of the Vista, a mixed-use development that will also house over 60 restaurants and bars, various entertainment venues, and several art galleries and shops.
The hotel will have 108 loft-like rooms, as well as an outdoor pool and 24-hour fitness center.  The property will also have an outdoor …

Westin Greenwood Village Hotel to Open in Denver

Westin Greenwood Village Hotel to Open in Denver

Starwood announced it will open a new Westin hotel in Denver in 2016.  The Westin Greenwood Village will be located near the Denver Tech Center, a development with over 9.4 million square feet (873,288 square meters) of office and retail space.
The hotel will have 203 rooms, as well as a restaurant and lobby bar.  The property will also have a business center, fitness center, and indoor pool.
In addition, the hotel …

New Luxury Collection Hotel Opens in Dalian, China

New Luxury Collection Hotel Opens in Dalian, China

Starwood announced the opening of the Castle Hotel, Dalian, in China.  The property is situated on Wanxia Mountain, overlooking Xinghai Bay and the Yellow Sea in the northeastern part of the country.
The property has 292 guestrooms, 29 of which are suites, as well as 67 residences.  Rooms have 47” LCD TVs and glass-top desks, while bathrooms have standalone tubs, glass-enclosed showers, and dual rainforest showerheads.
The hotel has three dining venues, …

Starwood Luxury Collection to Open Las Alcobas Hotel in Napa Valley

Starwood Luxury Collection to Open Las Alcobas Hotel in Napa Valley

Starwood announced it will open a new hotel in the small town of St. Helena in California’s Napa Valley in the fall of 2015. The former Grandview Hotel and Spa will undergo a multimillion-dollar renovation to become Las Alcobas, a Luxury Collection Hotel, Napa Valley.
The new hotel will have 57 guestrooms and suites, with seven rooms located in the main Acacia House building, and the remaining rooms distributed …

Starwood Unveils ‘More For You’ Promotion

Starwood Unveils ‘More For You’ Promotion

Starwood announced a new points promotion on Monday.
SPG More For You allows members of the hotel company’s Preferred Guest loyalty program to earn double Starpoints during eligible stays of two or more nights between September 15 and December 15 of this year.
Additionally, members can earn triple the amount of points if the eligible stays include a Friday or Saturday night.  For stays completed at participating hotels in the Middle East, …

Starwood Debuts Element Brand in Frankfurt with New Airport Hotel

Starwood Debuts Element Brand in Frankfurt with New Airport Hotel

Starwood announced the opening of the Element Frankfurt Airport hotel in Germany.   The property is located in Gateway Gardens, the new business district of the city, adjacent to Frankfurt International Airport.
The Element Frankfurt Airport is Starwood’s first Element brand property to open outside of North America.
The new hotel has 133 studio and one-bedroom suites, each with flat screen TVs, desks with open shelving, closets with ironing boards, fully equipped kitchens, …

Starwood to Launch New B2B Rewards Program

Starwood to Launch New B2B Rewards Program

Starwood announced it will launch SPG Pro, a new loyalty program for businesses and travel professionals, in October.
Under the new program, meeting planners and travel professionals or agents who book business-to-business (B2B) events at any Starwood property worldwide will be eligible to receive SPG elite status, upgrades, and Starpoints.   Starwood is targeting what it says is the 34% of its Platinum members who are managers and executives who book conferences …