Starwood

New Aloft Hotel Opens Near LAX

New Aloft Hotel Opens Near LAX

Starwood Hotels and Resorts announced the opening of a new Aloft property one from Los Angeles International Airport. The Aloft El Segundo – Los Angeles Airport is the first Aloft brand property to open in Los Angeles County.
The hotel has 246 guestrooms, each with complimentary Wi-Fi. Over 1,400 square feet (130 square meters) of meeting and event space is also available.
Guests can dine at the brand’s signature W XYZ Bar, …

Aloft Lima Miraflores, Aloft Lima Costa Verde to Open in Peru

Aloft Lima Miraflores, Aloft Lima Costa Verde to Open in Peru

Starwood Hotels and Resorts announced that it plans to open two new Aloft properties in Lima, Peru by 2018. Located in the Miraflores district of Lima, the Aloft Lima Miraflores and Aloft Lima Costa Verde will be the first of the brand’s hotels to be located in Peru.
The Aloft Lima Miraflores will be situated in the center of Miraflores, as part of a multi-use development that will also include shops …

Lobby Bar – April 22: Professional Kazoo Artists, Free Tickets to Hamilton, and Trees Learn to Drive

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Lobby Bar – An Increasingly Irrelevant Summary of FBT News and Views
Ancient entertainment. American Airlines celebrated its 90th birthday last week by playing party games from 1926 – the year the airline was born. Join us for some rousing rounds of roll-the-wooden-hoop-down-the-street-with-a-stick while we use T9 texting with turn-of-the-century Nokia phones.
Boa constrictors. Here are five tips for traveling to Europe amidst the fog of recent terror attacks. Avoid standing out. …

Marriott Rewards Adds New Benefits As Merger with Starwood Draws Near

Marriott Rewards Adds New Benefits As Merger with Starwood Draws Near

Marriott International, which is slated to merge with Starwood Hotels and Resorts later this year, announced the addition of new benefits to its Marriott Rewards loyalty program.
The move appears to harmonize its offerings with those of its merger partner.
Starting in late May, all members of both the Marriott Rewards and Ritz-Carlton Rewards programs will be able to access an experiences marketplace. The hotelier says the experiences will include tickets to …

Starwood Opens Element Hotel in Amsterdam

Starwood Opens Element Hotel in Amsterdam

Starwood Hotels and Resorts announced the opening of a new Element hotel in Amsterdam. The Element Amsterdam is the second of the brand’s properties to open in Europe, after the Element Frankfurt hotel.
The hotel has 160 guestrooms and suites, each with a kitchenette, as well as a 42” TV and complimentary Wi-Fi. Guests can also use the 24-hour fitness center is also located on the premises.
The property has two meeting …

Virgin America, Starwood Partner to Offer Cross-Program Benefits

Virgin America, Starwood Partner to Offer Cross-Program Benefits

Virgin America announced the beginning of a new partnership with Starwood Preferred Guest.
Now, Virgin America Elevate members will earn two points for every one dollar spent on Starwood hotel stays.
Additionally, Starwood Preferred Guest members can exchange Starpoints for Elevate points at a 1-t-1 ratio.
Virgin and Starwood are also offering two packages that members can bid on, namely trips for two to Maui and Honolulu that include seats on Virgin America’s …

Marriott and Starwood Stockholders Approve Merger Forming World’s Largest Hotel Group

Marriott and Starwood  Stockholders Approve Merger Forming World’s Largest Hotel Group

Marriott International and Starwood Hotels and Resorts announced that their respective stockholders approved the merger of the two hoteliers at separate special stockholder meetings Friday morning.
The combined entity will be the world’s largest hotel company.
At the Marriott meeting, over 97% of shares present voted in favor, while 95% voted in favor of the transaction at the Starwood meeting.
The transaction, which has already cleared a pre-merger antitrust review in both Canada …