Hotel Loyalty Programs

Wyndham Rewards Reinvents Itself with New Status Tiers and Local Experiences

Wyndham Rewards Reinvents Itself with New Status Tiers and Local Experiences

Wyndham Hotel Group announced a revamping of its Wyndham Rewards guest loyalty program. The changes include four new membership levels and a new local experience program.
The program is introducing Membership Levels, Blue, Gold, Platinum, and Diamond, as well as rollover nights towards the next reward. The new local experience program is available at the hotelier’s top 25 destination cities.
Local experiences will include indoor sky diving in Orlando, a walking pizzeria …

Choice Hotels to Offer Discount for Booking Direct

Choice Hotels to Offer Discount for Booking Direct

Choice Hotels International announced the introduction of a new discounted members-only rate.
Beginning this summer, the rate will be available on the hotelier’s website and mobile app for members of its Choice Privilege loyalty program.
The discount is the latest in a series of improvements and benefits that the company has added to its guest loyalty program in recent months.
Earlier this year, Choice began offering faster rewards for its members, including Your …

IHG to Offer Discounted Pricing for Those Who Book Direct

IHG to Offer Discounted Pricing for Those Who Book Direct

InterContinental Hotels Group announced the availability of discounted rates for members of the IHG Rewards Club. The Your Rate price will be offered exclusively to IHG Rewards members when they book directly with the hotelier.
Beginning this month, the new rate will be available at all IHG hotels in Europe and the Americas, and will be rolled out at IHG properties in Asia, the Middle East, and Africa later this year.
To …

Shangri-La Debuts New Loyalty Program to Benefit Event Planners with Discounts and Points

Shangri-La Debuts New Loyalty Program to Benefit Event Planners with Discounts and Points

Shangri-La Hotels and Resorts announced the launch of a new loyalty program for meeting and travel professionals, the Shangri-La Events Collection and Golden Circle Event Planner Rewards.
The Events Collection provides elements such as team building exercises and destination events for groups.
The new program also automatically provides event planners with 3% of their event spend to redeem on additional Shangri-La services. Additionally, event planners can redeem up to 50,000 Golden Circle …

Marriott Rewards Adds New Benefits As Merger with Starwood Draws Near

Marriott Rewards Adds New Benefits As Merger with Starwood Draws Near

Marriott International, which is slated to merge with Starwood Hotels and Resorts later this year, announced the addition of new benefits to its Marriott Rewards loyalty program.
The move appears to harmonize its offerings with those of its merger partner.
Starting in late May, all members of both the Marriott Rewards and Ritz-Carlton Rewards programs will be able to access an experiences marketplace. The hotelier says the experiences will include tickets to …

Virgin America, Starwood Partner to Offer Cross-Program Benefits

Virgin America, Starwood Partner to Offer Cross-Program Benefits

Virgin America announced the beginning of a new partnership with Starwood Preferred Guest.
Now, Virgin America Elevate members will earn two points for every one dollar spent on Starwood hotel stays.
Additionally, Starwood Preferred Guest members can exchange Starpoints for Elevate points at a 1-t-1 ratio.
Virgin and Starwood are also offering two packages that members can bid on, namely trips for two to Maui and Honolulu that include seats on Virgin America’s …

IHG to Re-Launch Share Forever Promotion

IHG to Re-Launch Share Forever Promotion

InterContinental Hotels Group announced it is bringing back its Share Forever offer.
Members of the company’s IHG Rewards Club loyalty program who register for the promotion will receive a customized set of offerings based on their reward tier, and will receive benefits when they stay at an IHG property between May 1 and September 5 this year.
Examples of rewards include 5,000 bonus points for a first stay completed by May 31, …