Hotel Loyalty Programs

Starwood Expands SPG Keyless Room Entry to Le Méridien, Westin, Sheraton, and Four Points

Starwood Expands SPG Keyless Room Entry to Le Méridien, Westin, Sheraton, and Four Points

Starwood Preferred Guest announced a major update to the SPG Keyless system, which gives guests keyless access to hotel room via a smartphone app. The system is currently in use at over 160 Aloft, Element, and W properties in over 30 countries.
The app now supports additional Starwood brands, namely Le Méridien, Westin, Sheraton, and Four Points, and the system is being deployed at nine properties including Le Méridien Parkhotel Frankfurt, …

Marriott Introduces Summer Bonus Points Promotion

Marriott Introduces Summer Bonus Points Promotion

Marriott Hotels and Resorts announced the launch of its Summer Bonus Points promotion.
The new offer allows members of the hotel company’s Marriott Rewards loyalty program to earn up to 10,000 bonus points.
Members may register for the promotion online. Once registered, members will earn 2,000 bonus points on every paid stay, starting with their second stay, up to 10,000 points.
The promotion will run through September 5 of this year.
(Photo: Accura Media …

Wyndham Rewards Reinvents Itself with New Status Tiers and Local Experiences

Wyndham Rewards Reinvents Itself with New Status Tiers and Local Experiences

Wyndham Hotel Group announced a revamping of its Wyndham Rewards guest loyalty program. The changes include four new membership levels and a new local experience program.
The program is introducing Membership Levels, Blue, Gold, Platinum, and Diamond, as well as rollover nights towards the next reward. The new local experience program is available at the hotelier’s top 25 destination cities.
Local experiences will include indoor sky diving in Orlando, a walking pizzeria …

Choice Hotels to Offer Discount for Booking Direct

Choice Hotels to Offer Discount for Booking Direct

Choice Hotels International announced the introduction of a new discounted members-only rate.
Beginning this summer, the rate will be available on the hotelier’s website and mobile app for members of its Choice Privilege loyalty program.
The discount is the latest in a series of improvements and benefits that the company has added to its guest loyalty program in recent months.
Earlier this year, Choice began offering faster rewards for its members, including Your …

IHG to Offer Discounted Pricing for Those Who Book Direct

IHG to Offer Discounted Pricing for Those Who Book Direct

InterContinental Hotels Group announced the availability of discounted rates for members of the IHG Rewards Club. The Your Rate price will be offered exclusively to IHG Rewards members when they book directly with the hotelier.
Beginning this month, the new rate will be available at all IHG hotels in Europe and the Americas, and will be rolled out at IHG properties in Asia, the Middle East, and Africa later this year.
To …

Shangri-La Debuts New Loyalty Program to Benefit Event Planners with Discounts and Points

Shangri-La Debuts New Loyalty Program to Benefit Event Planners with Discounts and Points

Shangri-La Hotels and Resorts announced the launch of a new loyalty program for meeting and travel professionals, the Shangri-La Events Collection and Golden Circle Event Planner Rewards.
The Events Collection provides elements such as team building exercises and destination events for groups.
The new program also automatically provides event planners with 3% of their event spend to redeem on additional Shangri-La services. Additionally, event planners can redeem up to 50,000 Golden Circle …

Marriott Rewards Adds New Benefits As Merger with Starwood Draws Near

Marriott Rewards Adds New Benefits As Merger with Starwood Draws Near

Marriott International, which is slated to merge with Starwood Hotels and Resorts later this year, announced the addition of new benefits to its Marriott Rewards loyalty program.
The move appears to harmonize its offerings with those of its merger partner.
Starting in late May, all members of both the Marriott Rewards and Ritz-Carlton Rewards programs will be able to access an experiences marketplace. The hotelier says the experiences will include tickets to …