Hotel Loyalty Programs

Hyatt to Replace Gold Passport with New World of Hyatt Loyalty Program on March 1

Hyatt to Replace Gold Passport with New World of Hyatt Loyalty Program on March 1

Hyatt Hotels announced that it will discontinue its current Gold Passport guest loyalty program and replace it with a new program, World of Hyatt, on March 1.
World of Hyatt will have three tiers, namely Discoverist, Explorist, and Globalist. Discoverist will require ten qualifying nights or 25,000 base points, while Explorist will require 30 qualifying nights or 50,000 base points. Globalist will require 60 qualifying nights or 100,000 base points.
The hotelier …

Marriott Debuts Revamped App

Marriott Debuts Revamped App

Marriott Hotels and Resorts announced the launch of its redesigned mobile app for iOS.
Guests will be able to request room upgrades as well as late check-out times from the app. In addition, guests can chat with hotel staff before, during, and after their stay to request special services or amenities.
The revamped app will also support the rollout of Marriott’s mobile key at over 500 hotels this year. A guest can …

Starwood Announces Changes to Uber Partnership

Starwood Announces Changes to Uber Partnership

Starwood Preferred Guest will be making changes to the way its members earn points with Uber.
Beginning February 1, members will earn two Starpoints for every one dollar spent on Uber while staying at a participating SPG hotel. Previously, members could earn up to four Starpoints, depending on their tier.
Members will also be able to earn one Starpoint for every two dollars spent with Uber when not staying at a hotel. …

Marriott Rewards and SPG Launch Coordinated Bonus Program

Marriott Rewards and SPG Launch Coordinated Bonus Program

Marriott Rewards, Starwood Preferred Guest, and Ritz-Carlton Rewards announced their first coordinated bonus program since the Marriott-Starwood merger, which closed in September.
Members of all three guest loyalty programs will be able to earn double points on their first three stays at participating hotels in each program. This translates to two bonus Starpoints for every dollar spent on a member’s first SPG stays and ten bonus Marriott Rewards points per dollar …

IHG Rewards Members to Receive Complimentary Kindle Books, Kindle Singles

IHG Rewards Members to Receive Complimentary Kindle Books, Kindle Singles

InterContinental Hotels Group announced a new partnership with Amazon, through which members of the hotelier’s IHG Rewards loyalty program will receive complimentary access to Kindle books and Kindle Singles.
The number of books a member will receive will depend on the individual member’s elite status. Club members will be able to choose to receive either one Kindle book from Amazon Publishing or one Kindle Single, which are essays, memoirs, narratives, or …

Carlson Debuts ‘Decisions, Decisions’ Promotion

Carlson Debuts ‘Decisions, Decisions’ Promotion

Carlson Hotels announced the start of a new promotion, Decisions Decisions.
Under the terms of the new promotion, members of the hotel chain’s Club Rewards guest loyalty program have the option of earning either double points on all eligible stays, or double elite qualifying nights on each eligible night.
The promotion will be available through December 31 of this year.
Members must register for the promotion prior to their first qualifying stay, and …

Choice Hotels Introduces Stay Twice, Earn a Free Night Offer

Choice Hotels Introduces Stay Twice, Earn a Free Night Offer

Choice Hotels International announced the launch of its Stay Twice, Earn a Free Night program.
The new promotion allows members of the company’s Choice Privileges loyalty program to earn up to 8,000 points by booking and completing two separate qualifying stays by November 11.
The points are sufficient for a free night at over 1,500 Choice Hotels properties.
Members can register for the promotion online.
(Photo: Accura Media Group)