Hotel Loyalty Programs

Marriott to Merge Guest Loyalty Programs in 2018

Marriott to Merge Guest Loyalty Programs in 2018

Marriott Hotels and Resorts announced it plans to combine its two guest loyalty programs, Marriott Rewards and Starwood Preferred Guest, in late 2018.
The plans were announced on Tuesday by the hotelier’s CFO, Leeny Oberg, speaking at the Goldman Sachs Lodging, Gaming, Restaurant, & Leisure conference.
Oberg said that the goal is to have a single guest loyalty program “by the end of ’18,” although that date could be delayed should the …

Wyndham and Caesars Entertainment to Partner on Guest Loyalty Program

Wyndham and Caesars Entertainment to Partner on Guest Loyalty Program

Wyndham Hotels and Caesars Entertainment announced a partnership between their two loyalty programs, Wyndham Rewards and Total Rewards.
The move includes offering status matches and the ability to earn and redeem points for free nights at each other’s properties.
The announcement is part of Wyndham’s efforts “to build the world’s best rewards program,” said Noah Brodsky, Wyndham’s senior vice president of loyalty and engagement.
The status match program is available starting Monday and …

American Express Named as Exclusive Hilton Honors Credit Card

American Express Named as Exclusive Hilton Honors Credit Card

American Express will become the exclusive card issuer for Hilton and its Hilton Honors guest loyalty program, the two companies announced Thursday.
Both American Express and Citigroup have been affiliated with the Hilton Honors program in recent years and the hotelier announced plans over a year ago to move to a single provider.
The move will “enhance value” for Hilton Honors members, according to Mark Weinstein, Hilton’s senior vice president of customer …

Choice Hotels Adds Benefits for Elite Members, Launches Summer Promotion

Choice Hotels Adds Benefits for Elite Members, Launches Summer Promotion

Choice Hotels announced that it will begin offering additional benefits for members of its Choice Privileges loyalty program.
Starting June 1, elite members of Choice Privilege will now be offered a complimentary welcome gift or bonus points upon check-in at any Choice property.
In addition to the new membership benefits, Choice Hotels began a new summer promotion. Under the promotion, Choice Privilege members can book two separate qualifying stays at a Choice …

Hyatt Announces ‘Double Points for Being You’ Promotion

Hyatt Announces ‘Double Points for Being You’ Promotion

World of Hyatt, Hyatt Hotels new guest loyalty program, announced its first promotion Tuesday.
Dubbed “Double Points for Being You,” the new promotion allows World of Hyatt members to earn five points per dollar in addition to the base five points per dollar and any applicable elite bonus, starting with a member’s second stay following registration.
The promotion will run from April 1 through June 30 and registration is required.
The offer …

Lobby Bar – March 3: Getting Noticed in Flight, Demons Love Airports, and the TSA Goes Rogue

Lobby Bar – A Silly Soliloquy of FBT News and Views
Loyal to the end. Boeing’s high-tech 787 Dreamliner aircraft has surpassed the 767 in total orders in a third of the time. This is thanks to Boeing’s popular Dreamliner Punch Rewards Card. Every time an airline buys a Dreamliner, it gets an airplane-shaped hole punch in the card, and after ten punches, the airline can head to Starbucks and get …

March 1 Marks Significant Changes to Hilton and Hyatt Loyalty Programs

March 1 Marks Significant Changes to Hilton and Hyatt Loyalty Programs

For frequent travelers March came in like a lion as two major hoteliers, Hilton and Hyatt, debuted major changes to their guest loyalty programs.
Both programs have new names: Hyatt Gold Passport became World of Hyatt, while Hilton HHonors simplified by eliminating the redundant extra “H” to become Hilton Honors.
World of Hyatt has three tiers, namely Discoverist, Explorist, and Globalist. Discoverist will require ten qualifying nights or 25,000 base points, while …