BMW Welt
The Complete Guide to European Delivery Programs
How to Pick Up Your New Audi, BMW, Mercedes-Benz, Porsche, or Volvo in Europe, Drive on the Autobahn, and Save Money
When I was 10 or 11, I accompanied my parents to the local Mercedes-Benz dealer for them to discuss ordering a car. Unlike the way my friends’ parents purchased cars, which was to pick one out at a local dealership, my parents were planning to pick up a new Mercedes-Benz …
Jonathan Spira’s Munich
[Editor’s note: This is the first in a series of articles about Munich and covers museums and music. Virtual tours of both Munich and the BMW Museum are at the bottom of the page.]
The letter “B” is not found in “Munich” but it might as well be. The letter B is everywhere in the city, whether it’s on the street (BMW), in a restaurant (Bier), or in a political …
Extreme Road Warrior Part II: The First BMW Welt Delivery
The challenge: fly 6000 kilometers, pick up two cars, drive almost 4000 kilometers, stay at seven different hotels, attend two all-day events, nine meetings, and five dinner meetings, and fly back.
The beginning of article comes to you from Brugge, Belgium, at least that’s where I think I am.
On October 15, I found myself on Lufthansa Flight 411 to Munich, arriving in time for the October 17 opening of the …
Extreme Road Warrior
I’m writing this from Hamburg, at least I think that’s where I am. Sometimes trips can be just plain boring. This one was most decidedly not. In a 16 day whirlwind tour I would stay in seven hotels and would span 9 cities to cover, however briefly: Munich, Vienna, Munich (again), Hamburg, Flensburg, Sønderborg, Brugge, Düsseldorf, Bremen, and Bremerhaven. Countries: Denmark, Germany, Austria, Germany, Netherlands, Belgium, and Germany.
Normally my trips last …
BMW’s Brave New World
Visitors to Munich have always thought of the city as a kind of BMW world. Not only is the automaker headquartered there, but the cars themselves are as ubiquitous as the beer and are even used as police cars and taxis.
As a company, BMW has always presented a distinctive image, from its logo, a stylized spinning propeller against a blue sky, to its buildings, which include the Vierzylinder (Four Cylinder) …
The Ultimate Souvenir: BMW’S European Delivery Program
FOR FORTY YEARS, AMERICAN BMW BUYERS HAVE BEEN TAKING THEIR BRAND-NEW CARS ON A FINE VACATION
Since the 1960s, several thousand Americans each year have taken a trip to Munich, Germany with one goal in mind. Unlike the other American tourists, they are not there for the beer, the Schnitzel, the museums and art galleries, and the Gemütlichkeit alone. The real reason for the trip: to pick up a new BMW …
