Alaska Airlines

Alaska to Offer Non-Stop Service Between Seattle and Monterey

Alaska to Offer Non-Stop Service Between Seattle and Monterey

Alaska Airlines announced plans to offer non-stop daily service linking Seattle with Monterey, California.
“We’re excited to welcome Alaska Airlines and its service to Seattle to our community and our region,” Michael La Pier, executive director of Monterey Regional Airport.
Horizon Air, Alaska’s regional subsidiary, will operate the flights, which commence on June 18, 2020, using Embraer 175 aircraft.  The E175 jets seat 76 people in two cabins.  The recliner seats in …

Alaska Airlines Announces Executive Appointments Intended to Improve ‘Guest Experience’

Alaska Airlines Announces Executive Appointments Intended to Improve ‘Guest Experience’

Alaska Airlines announced the promotion of three executives who will be involved in improving what the carrier terms the “guest experience” at the airline.
The airline appointed Sangita Woerner to the position of senior vice president of marketing and guest experience.
Ms. Woerner joined the airline in 2015 and is currently vice president of marketing.  The promotion will allow her to broaden her focus on “ensuring excellence in the end-to-end guest experience,” …

Alaska Airlines to Offer Discounts on Flights to See the Northern Lights

Alaska Airlines to Offer Discounts on Flights to See the Northern Lights

Alaska Airlines is making it easier for people in the Lower 48 states to see the Northern Lights.
Using the University of Alaska Fairbanks Geophysical Institute’s aurora forecast, the Seattle-based carrier will discount airfares to Fairbanks and Anchorage based on the Northern Lights forecast.  The more “intense” the forecast, the lower the fare will be, the airline said.
Fairbanks, given its northern latitude and excellent night sky visibility thanks to a lack …

Alaska Air Makes Multiple Executive Appointments

Alaska Air Makes Multiple Executive Appointments

Alaska Airlines Group announced several executive appointments and changes in portfolio at Alaska Airlines and Horizon Air.
The airline added several responsibilities to the portfolio of Ben Minicucci, who has served as president and COO since 2016, in which capacity he was responsible for the airline’s integration with Virgin America.  Going forward, Mr. Minicucci will be responsible for all commercial and operational duties, the airline said, including the rollout and executive …

Surf’s Up: Alaska Air to Offer ‘Swell Deals’ Discounts on Hawaii Flights Based on How Big the Waves Are

Surf’s Up: Alaska Air to Offer ‘Swell Deals’ Discounts on Hawaii Flights Based on How Big the Waves Are

Alaska Airlines announced it plans to offer discounts of up to 30% on flights to and from Hawaii based on how big the waves are.
Based on data from surf forecasting company Surfline, the Swell Deals discounts will vary based on the height of forecasted waves at surf breaks in Hawaii.  The discount will increase as the waves get bigger.
“With the start of surf season in Hawaii, we saw an opportunity …

Alaska Air to Ask Customers to Bring Their Own Water Bottles on Board

Alaska Air to Ask Customers to Bring Their Own Water Bottles on Board

As part of its ongoing initiative to reduce the use of single-use plastics on flights, Alaska Airlines is asking passengers to bring their own water bottles with them under its #FillBeforeYouFly initiative.
The airline said it hopes to reduce inflight waste per passenger going to landfills by 70% by the year 2020.
“We’re passionate about working with our guests, employees, airports, and partners to reduce waste, protect habitats, and improve water health,” …

Alaska Airlines to Introduce Multiple New Routes from Alaska and the Pacific Northwest

Alaska Airlines to Introduce Multiple New Routes from Alaska and the Pacific Northwest

Alaska Airlines announced plans to introduce seven new routes originating in Alaska and the Pacific Northwest in early 2020.
“We’re excited to offer even more nonstops between vibrant Pacific Northwest communities and our growing hubs in California,” said Brett Catlin, the airline’s managing director of capacity planning and alliances.
The Seattle-based airline will introduce service linking Spokane and Redmond with Los Angeles on January 7.  Service linking those two cities with San …