Southwest Airlines Celebrates 50 Years with Commemorative Book

By Paul Riegler on 2 December 2021
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Southwest Airlines employees at LaGuardia Airport

In commemoration of its 50th anniversary, Southwest Airlines announced the release of a commemorative book, “50 Years. One Heart. A History of Southwest in 50 Objects.”

The coffee-table style book is available through Southwest’s online store for $50. It is not, however, available through traditional booksellers such as Barnes & Noble or Amazon.

The hard-cover book is 220 pages long and includes photographs of 50 objects, outfits, and artifacts from the airline’s archive paired with short stories.

“This commemorative history book celebrates our unique past and culture, and serves as an inspiration as we close one chapter of our company history and turn the page to our next chapter, filled with hope and resilience,” said the airline’s president, Gary Kelly, in a statement.

The book’s photographs were taken by the airline’s senior photographer, Stephen Keller, and Brianna Juda, a member of the airline’s creative team.

Southwest Airlines was founded in March 1967 as Air Southwest by Herb Kelleher, its long-time CEO, and Rollin King.   The carrier began operations as an interstate airline in June 1971, flying between Dallas, Houston, and San Antonio.

(Photo: Accura Media Group)

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