Alaska Air Appoints Veteran Marketing Executive to Board

By Paul Riegler on 18 October 2021
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An Alaska Boeing 737-800

Alaska Airlines’ parent company, Alaska Air Group, announced the appointment of Adrienne Lofton to its board of directors.

Ms. Lofton currently serves as vice president of brand marketing at Google. Until August 2021, she was head of marketing for North America at Nike, a company she joined in August 2018,  Prior to that, she was vice president of global marketing at Under Armour, having joined that company in January 2015.

The new board member also held marketing-related roles at General Motors, Gap, Levi Strauss, and Target.

In addition to her role on Alaska Air’s board, Ms. Loften will also serve on the boards of the holding company’s two subsidiaries, Alaska Airlines and Horizon Air Industries.

Ms. Lofton graduated Howard University in 1999 with a bachelor’s degree in marketing.

(Photo: Accura Media Group)

Accura News

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