Amazon to Shutter Prime Now Two-Hour Delivery Service

By Kurt Stolz on 23 May 2021
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A Prime Now delivery from Whole Foods

Amazon said it will shut down its Prime Now two-hour grocery delivery app by the end of the year and move the service fully into the main Amazon app.

The same two-hour ordering features have been available on the main Amazon app since last year.

“To make this experience even more seamless for customers, we are moving the experience from a separate Prime Now app onto the Amazon app and website so customers can shop all Amazon has to offer from one convenient location,” said Stephenie Landry, the company’s vice president of grocery.

A reporter who tried to log into the Prime Now app was greeted by a message asking him to use the main Amazon app.

“Switch to the Amazon app,” the message read. “Shop your Prime Now favorites through amazon.com or your Amazon app.  Get the same great selection on groceries and the ultrafast scheduled delivery or pickup windows you love with Amazon Fresh and Whole Foods Market.”

Amazon first debuted the Prime Now service in 2014. The service is limited to Prime members and there is a $35 minimum for free delivery.

(Photo: Accura Media Group)

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