Hawaiian Airlines to End Expiration of HawaiianMiles

Haleakala National Park, Maui, Hawaii

Hawaiian Airlines announced its HawaiianMiles frequent-flyer program would eliminate the expiration of the program’s currency, also known as HawaiianMiles.

The Honolulu-based airline is also holding a contest, Endless Hawaii, that will allow a member of the program to win 1 million HawaiianMiles.

“Removing mileage expiration is one of many changes we’re making to better serve our guests and members,” said Avis Mannis, the airline’s senior vice president of marketing, in a letter to program members.

Hawaiian temporarily suspended the expiration of any HawaiianMiles last year in March given the suspension of travel to and from the islands.

The airline, then Hawaiian Air, introduced its frequent-flyer program, Travel Plus Worldwide, in 1983, renaming it Gold Plus, in 1985 and promising members “bigger, better-than-ever prizes.”  The program was renamed HawaiianMiles in 1998.

Jonathan Spira contributed reporting to this story.

(Photo: Accura Media Group)