New Frequent Business Traveler Study Reveals When Frequent Travelers Might Fly, Dine Out, and Take a Cruise

Washington Dulles International Airport

By Anna Breuer on 14 October 2020
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A new study released by the Basex division of Frequent Business Traveler magazine’s parent Accura Media Group reveals that as much as half of all frequent travelers feel comfortable traveling domestically, although not nearly as many would fly to their destination.

The report – Assessing the Impact of the Covid-19 Pandemic on Travel and Daily Activities:  When 1,720 Frequent Travelers Will Fly, Shake Hands, Dine Out, and Take a Cruise – provides a deep understanding of the anticipated behavior and proclivities of the most active frequent travelers and is designed to give managers and executives involved in the travel industry a unique look into their thinking.

The study is based on a survey of several thousand frequent travelers and is intended for companies in the travel industry, corporate travel managers, and frequent travelers.

It provides valuable understanding of current thinking of frequent travelers focusing on two crucial topics: which travel activities will this group undertake now or soon and which they may never return to.

The report examines multiple topics including:

  • How health and lifestyle issues have taken the lead in determining how people wish to travel
  • Which key issues might the travel industry as a whole be failing to address
  • What the correlation to our findings and age and gender[B4] is with respect to when frequent travelers will feel comfortable undertaking specific activities
  • How are travel companies not meeting the minimum expectations of travelers during the pandemic
  • How long the transition period and return to “normal” should take
  • What health and lifestyle issues have a strong influence on travel decisions
  • What messages do frequent travelers expect from travel companies concerning the pandemic beyond cleanliness and reasonable cancellation policies

The enterprise license includes a senior analyst briefing and “access to analyst’s” time to facilitate a deep dive into what the report covers and to provide further guidance for travel companies.

The report contains multiple charts with key data as well as assessments and  industry insights that can help shape your organization’s strategy. It provides a look behind the curtain, not only reporting on what travelers plan to do but when they expect to do it and what they may base their decisions upon.

An individual copy of the study is available online for $199. Departmental and Enterprise licenses are also available.

(Photo: Accura Media Group)

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