American Airlines Sues Delta Over Use of ‘Flagship’ Trademark

By Jesse Sokolow on 22 December 2019
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American’s Flagship Suite on the 777-300ER

American Airlines filed suit against rival Delta Air Lines claiming that the Atlanta-based airline infringed its series of “Flagship” trademarks.

The case was filed in the United States District Court for the Northern District of Texas earlier this week.

The world’s largest airline owns multiple registered marks including “Flagship,” “Flagship Lounge,” and “Flagship Suite.”  American said it has used the Flagship trademark since the 1930s.

Delta, “despite knowing that American owns the exclusive right to use the Flagship marks,” has used the term “to promote its own airport lounges and premium services and interiors,” American said in the complaint, adding that “this is no accident.”

American said it believes that Delta “is looking to capture additional market share by targeting its greatest competitor, American, and eroding the brand, goodwill, and value that American has built over the past eighty years through the Flagship marks.“

Delta, American said, is using these marks “with the expectation of generating confusion” in the marketplace.

American cited several examples including how Delta refers to its new business-class offering as its “flagship Delta One Suite.”

(Photo: Accura Media Group)

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