Boeing Considers Rebranding the 737 Max

By Anna Breuer on 18 June 2019
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A grounded United Airlines Boeing 737 Max jet

A grounded United Airlines Boeing 737 Max jet

Boeing said it has not ruled out changing the branding of its beleaguered 737 Max aircraft once it prepares to return to the skies.

The aircraft was grounded following the crash of two 737 Max aircraft, an Ethiopian Airlines 737 Max in March and a Lion Air 737 Max last October.

The story was first reported by Bloomberg.

In April, President Trump said that Boeing should rebrand the plane.

“I’d say we’re being open-minded to all the input we get,” Boeing CFO Greg Smith told Bloomberg. “We’re committed to doing what we need to do to restore it. If that means changing the brand to restore it, then we’ll address that. If it doesn’t, we’ll address whatever is a high priority.”

In May, Boeing has released new software for a flight-control system that malfunctioned and was implicated in two crashes. It has also devised new training for pilots to ensure they fully understand the system.

(Photo: Accura Media Group)

Accura News

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