Hilton Celebrates 100th Anniversary with Creation of Foundation ‘To Create a Better World’

By Anna Breuer on 30 May 2019
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Hilton's newest brand, Signia

Hilton’s newest brand, Signia

Hilton said it will celebrate its 100th anniversary, which takes place on May 31, with the formation of a new foundation and a charity drive.

The hotel chain, which was founded in 1919 in Cisco, Texas, will use the Hilton Effect Foundation “to create a better world” by giving grants to communities across the globe that create opportunities for young people, aid in disaster recovery, and support water stewardship and sustainability.

In addition, hundreds of hotels around the world will take what Hilton calls “Acts of Hospitality” to their communities with charity drives and donations.

“One hundred years ago, Conrad Hilton had a noble idea that travel can make the world a better place,” said Chris Nassetta, the company’s president. “That deep-rooted sense of purpose has fueled our transformative impact all across the globe… In the years to come, we will do even more to positively change the world through our Hilton Effect Foundation.”

(Photo: Accura Media Group)

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