Denver Airport’s Giant Multi-Million Dollar Welcome Sign Fails After 16 Months

By Paul Riegler on 20 April 2019
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A Delta aircraft in Denver

A Delta aircraft in Denver

Denver International Airport’s high-tech, multi-million dollar welcome sign – put into operation just 16 months ago – is in trouble.

Installed along Peña Boulevard, the 1,000-foot (304-meter) span of LED-illuminated poles and large digital displays is intended to welcome travelers and provide advertising revenue for the airport. It was installed in 2017 by Panasonic as a showcase for the company’s LED technology.

Visible in both directions, the sign is supposed to display a dynamic ribbon of moving light but the LED-illuminated poles began to fail several months ago. Some poles went dark or incorrectly displayed the intended colors.

The airport turned the poles offs, although it left the large advertising display screens on, while Panasonic attempts to repair them.

The sign cost $11.5 million to Panasonic for the sign as well as $3 million for a 12-year maintenance agreement. The airport hopes to cover the cost with advertising revenue.

(Photo: Accura Media Group)

Accura News

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