Amazon and Whole Foods Slash Prices, Expand ‘Amazon Prime’ Benefits

By Anna Breuer on 1 April 2019
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A Whole Foods store in N.Y. Sunday

A Whole Foods store in N.Y. Sunday

Whole Foods Market, which was acquired by Amazon in 2017, announced it would lower prices on over 500 items by an average of 20% starting Wednesday.

The move marks the third round of price cuts since the acquisition by Amazon.

“Whole Foods Market continues to maintain the high quality standards that we’ve championed for nearly 40 years and, with Amazon, we will lower more prices in the future, building on the positive momentum from previous price investments,” said CEO John Mackey in a statement.

The grocery chain said that the price cuts will focus on “greens, tomatoes, tropical fruits and more.”

It will also double the number of deals available to Amazon Prime members, such as organic asparagus and strawberries at $2.99 per pound, a savings of $2 per pound, and a 40% discount on “air-chilled, no-antibiotics-ever” whole chicken.

Amazon Prime members also receive an additional 10% discount on items that are on sale in the store.

(Photo: Accura Media Group)

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