United Airlines Adds Non-Binary Gender Booking Options

By Paul Riegler on 22 March 2019
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X marks the spot.

X marks the spot.

United Airlines announced the addition of non-binary gender options that can be used when booking a flight.

“United is excited to share with our customers, whether they identify along the binary of male or female or not, that we are taking the steps to exhibit our care for them while also providing additional employee training to make us even more welcoming for all customers and employees,” said Toby Enqvist, the airline’s chief customer officer.

Customers can use the honorific “Mx” during the booking process and in a MileagePlus frequent flyer customer profile. In addition to male and female options, customer can select “U” for “undisclosed” and “X” for “unspecified,” provided it corresponds with what is indicated on a passport or other identification used for the flight.

“By providing non-binary gender selection for ticketing and the gender-inclusive honorific ‘Mx’ in user profiles, United Airlines is taking an important step forward for non-binary inclusion,”

The move by United, which is the first airline to offer these options, follows the adoption in February of new standards for travelers with non-binary gender identification by two industry groups, Airlines for America, which represents the nation’s major airlines, and the International Air Transport Association.

(Photo: Accura Media Group)

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