Air Canada and American Express Renew Their Relationship as Launch of New Frequent-Flyer Program Nears

By Anna Breuer on 1 March 2019
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IMG_0597 (1)Air Canada, which had entered into an agreement in principle with American Express for its future participation in its frequent-flyer program as part of the airline’s acquisition of Aimia Canada, which owned Aeroplan, said on Thursday that the two had agreed to renew their partnership.

Aeroplan is the airline’s frequent flyer program that it spun off 13 years ago.

The deal was first announced in August of last year.

Air Canada said it will operate the Aeroplan program until July 2020, at which time it plans to launch a new frequent-flyer program. It also said that it will convert Aeroplan members’ miles on a one-to-one basis when the new plan is launched.

“This agreement will support the creation of new, world-class products for Air Canada’s industry-leading loyalty program launching in 2020,” said Calin Rovinescu, the airline’s CEO.

Starting in 2020, American Express will introduce new cards alongside the launch of Air Canada’s new frequent-flyer program. The two companies said they will also deepen their partnership in the consumer and corporate space.

In addition, the carrier said that Aeroplan members’ status and benefits will continue unchanged now that the acquisition of Aeroplan has closed.

(Photo: Accura Media Group)

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