Marriott Bonvoy Guest Loyalty Program Makes Its Debut

By Anna Breuer on 13 February 2019
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IMG_3916 (1)Marriott’s new guest loyalty program, Bonvoy, made its debut on Wednesday.

The new program actually went into effect in August although the pre-merger programs continued to use their old names, Marriott Rewards, Starwood Preferred Guest and Ritz-Carlton Rewards.

The new Bonvoy name was not announced until mid January.

While there are no further changes to the program beyond those introduced last summer, there are two new elite status tier names.

Marriott Bonvoy Titanium Elite will replace Platinum Premier Elite for members who reach 75 nights, and Marriott Bonvoy Ambassador Elite will replace Platinum Premier Elite with Ambassador. This top tier will recognize members who stay with Marriott for more than 100 nights and spend over $20,000 annually.

In addition, the current Marriott Rewards mobile app will be updated on February 13 to become the new Marriott Bonvoy app.

Marriott and Starwood merged in September 2016, nearly a year after the deal was first announced. It combined the billions of data points for the 110 million members of its three guest loyalty programs into a unified platform last August.

(Photo: Accura Media Group)

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