JetBlue Is Preparing for the Coming Decade by Protecting the Environment

By Anna Breuer on 25 February 2019
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DSC_0463JetBlue Airways CEO Robin Hayes sees the use of more efficient technology and fuel savings as a key part of his airline’s strategy to improve profitability.

Speaking at the Strategic Investor Initiative’s sixth annual CEO Force for Good Investor Forum, Hayes said it’s important to prepare for the coming decade.

“We’re setting the foundation for the next decade of our airline and industry,” he said. “JetBlue looks at ESG [environmental, social, governance strategy] through the lens of our financial building blocks and we’re making long-term decisions to provide value to our stakeholders.”

By embracing change that is inevitable while also focusing on corporate culture, JetBlue will be able to capitalize on major shifts, “rather than ignore them,” he said.

JetBlue focuses on managing carbon dioxide emissions to protect the environment and reduce fuel costs. It uses carbon offsets, a reduction in emissions of carbon dioxide or other greenhouse gases made in order to compensate for emissions made elsewhere, to accomplish this. Since 2008, it has offset 2.3 billion pounds (1.04 billion kilograms) of carbon dioxide.

“The airline is constantly looking for ways to become more fuel efficient and embrace efficient technologies,” it said in a statement.

(Photo: Accura Media Group)

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