Apple is United Airline’s Largest Customer, Annual Spend is $150 Million

By Paul Riegler on 13 January 2019
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Customers at Apple's flagship Fifth Avenue store

Customers at Apple’s flagship Fifth Avenue store

Proprietary information that was inadvertently made public revealed that Apple is United Airline’s single largest global account.

“Our total annual revenue [from Apple is] $150 million,” the airline said on the banners that were briefly on view at San Francisco International Airport, close to Apple’s headquarters in nearby Cupertino.

United took steps to address the leak on Monday.

“This information was provided to United employees as part of a limited pilot project focused on San Francisco to highlight the importance of our corporate relationships and was not intended to be shared publicly,” the airline said in a statement.  “The project has since been discontinued.”

Apple’s top destination from SFO is Shanghai Pudong International Airport, which accounts for almost 25% of its annual spend with United, $35 million. United said Apple occupies 50 business-class seats “daily” on this route.

United operates two daily non-stop flights linking the two cities, one with a Boeing 787-8 Dreamliner and one with a 787-9. Combined, the two aircraft have a total of 84 business-class seats.

Other top destinations for the company founded by Steve Jobs and Steve Wozniak in 1976 include Hong Kong, Taipei, London, Seoul, Singapore, Munich, Tokyo (Haneda), Beijing, and Tel Aviv.

In United’s list of top accounts, the number two account is Facebook, which, along with Roche (second largest pharmaceutical company in the world) and Google, each spend over $34 million per year with United.

The top account list continues with Deloitte, McKinsey & Company, Cisco, Applied Materials (a semiconductor company), PWC, and Oracle. These companies spend between $12 million and $17 million a year with the airline.

The list finishes with Intel, Visa, and Chevron, which individually spend between $10 and $12 million with the Chicago-based carrier.

(Photo: Accura Media Group)

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