America Airlines Files Suit Against Expedia Over ‘AAdvantage’ Trademark

By Paul Riegler on 21 October 2018
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DSC_0514 (1)American Airlines went to court last week seeking an order barring Expedia, an online travel company, from using the name “Add On Advantage” for a new discount program, claiming consumers would confuse it with the airline’s “AAdvantage” frequent-flyer program.

The suit was filed in U.S. District Court in Forth Worth, Texas. American is headquartered in Fort Worth.

The airline has been using the AAdvantage trademark for the frequent-flyer program since it was launched in 1981.

AAdvantage is the world’s largest frequent-flyer program, with over 100 million members, following the airline’s 2013 merger with US Airways.

(Photo: Accura Media Group)

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