San Francisco’s Former Hotel Rex to Reopen as Hotel Emblem Next Year

By Paul Riegler on 18 September 2018
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Golden Gate Bridge

Golden Gate Bridge

Viceroy Hotel Group announced plans to reopen the newly reflagged Hotel Emblem, in early 2019.

Located at the border of Union Square and Nob Hill, the 96-room property, formerly known as the Hotel Rex, is currently undergoing an extensive renovation. It will open with a look inspired by the Beat Generation designed by Wilson Ishihara, the company said.

The hotel will feature a cocktail lounge and a lobby filled with books in a Writer’s Alcove.

In keeping with the Beat Generation theme, the hotel will have a coffee shop and café as well as a poetry projection wall. The décor will be mid-century modern and the guest rooms, designed by Hatch Design Group, will be “stylishly eclectic,” the hotelier said.

(Photo: Accura Media Group)

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