Hilton to Encourage Guests to ‘Explore’ via New In-App Feature

Explore will recommend local shops and restaurants , such as this Cartier location in New York

Hilton announced the addition of a new travel-planning feature in the Hilton Honors app, Explore.

Explore will provide guests with nearby dining, shopping, nightlife, and activity recommendations made by local employees of Hilton. The list of suggestions will have something for everyone, from family activities to recommendations for business dinners.

“No one knows their city better than local Team Members,” said Joshua Sloser, the hotelier’s senior vice president for its digital activities.

The Explore feature will be available in 28 markets covering nearly 1,000 Hilton properties as of September 12. Other markets will be added in the future.

(Photo: Accura Media Group)