JetBlue to ‘Refresh’ TrueBlue Frequent Flyer Program

By Paul Riegler on 28 August 2018
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IMG_8285JetBlue Airways announced plans for changes in its TrueBlue frequent-flyer program.

The airline is updating its TrueBlue portal and the user interface for its apps, promising a more intuitive interface and easier navigation.

“A refreshed TrueBlue is on its way,” the airline said.

The New York-based airline is eliminating the Family Pooling feature in favor of a new Points Pooling feature. Points Pooling groups can be comprised of two to seven members and need not be a member of a particular family.

Members will contribute 100% of their TrueBlue points to the pool instead of a fixed percentage, as was the case with the Family Pooling feature. Members can, however, redeem their points or leave the pool with their unused points at any time.

The Pool Leader must be 21 years of age or older and can give members of the pool the ability to redeem points from the pooled balance, if desired.

In addition, JetBlue said it is temporarily eliminating TrueBlue Badges, where members were able to earn recognition and rewards for such activities as flying or engaging with TrueBlue partners.

Finally, the airline said that Chase has added the airline as an airline transfer partner to its Ultimate Rewards program.

(Photo: Accura Media Group)

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