InterContinental Debuts New ‘Voco’ Brand of Hotels

By Paul Riegler on 16 June 2018
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DSC_0527InterContinental Hotels Group announced the launch of its new upscale brand, Voco.

Voco will launch in Australia with the reflagging of the Watermark Hotel & Spa Gold Coast in Surfers Paradise, Australia, a 388-room property.

At a Voco property, “guests will be able to enjoy the appeal of a more individual hotel, alongside the reassurance of a name above the door that they trust,” said Keith Barr, the company’s CEO. The Voco name, the company explained, is derived from the Latin words for “come together” and “to invite.”

The hotelier said that the defining characteristics of a Voco property will be to be “reliably different, brought to life through a bold, distinctive identity, informal service style and thoughtful touches along the guest journey.”

IHG first announced plans for the new brand in May, when it announced deal with Foncière des Régions to rebrand and manage 13 hotels in the United Kingdom. Some of those properties will become Voco hotels, while others will become InterContinentals or Kimptons

(Photo: Accura Media Group)

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