American Airlines Names Campus After Former CEO Bob Crandall

By Anna Breuer on 15 June 2018
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An American Airlines 777-300ER in Dallas

An American Airlines 777-300ER in Dallas

American Airlines announced in a memo to employees on Friday it had named its corporate campus in Fort Worth after former CEO Robert L. Crandall.

Mr. Crandall served as chief executive officer of the airline from 1985 to 1998 and served a total of 25 years with American, having started in 1973. During his tenure as CEO, he introduced the first modern frequent flyer program and the industry’s first yield management system.

“Bob is a legendary figure at American and in our industry and naming our campus after him is an appropriate tribute to his phenomenal career,” said current American CEO Doug Parker in 2016, when the plan to name the campus after Crandall was first announced.

The location of the new campus, which is home to the airline’s Flight Academy, DFW Reservations, the Robert W. Baker Integrated Operations Center, the airline’s Training & Conference Center, and the C.R. Smith Museum, is on the same site as American’s original Fort Worth headquarters.

The airline also announced that the buildings on campus will have a common name, Skyview, and buildings on campus will receive a numeric designation such as Skyview 1 or Skyview 8.

(Photo: Accura Media Group)

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