Alaska Air Completes Virgin America Systems Integration

By Paul Riegler on 1 May 2018
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DSC_0259Alaska Airlines said Tuesday that it successfully completed the migration of Virgin America passenger information to its own passenger services system.

The move, which took place behind the scenes for months but culminated on April 25, allows what is now the nation’s fifth largest airline to offer travelers a single system for both Alaska and legacy Virgin America flights.

The airline said that its focus since announcing the merger had been “expanding our technology platform to best serve every one of them,”

Prior to the system migration, the airline promised “a single Alaska Airlines experience for all guests when shopping for flights, booking flights, and checking in at airports.”

Virgin America, which was founded in 2004 and began flying in 2007, was acquired by Alaska in 2016. The two airlines gained a single operating certificate in January 2018 and the Virgin America brand was discontinued simultaneously on April 25 with the move to a single passenger-facing system.

(Photo: Accura Media Group)

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