Achtung! You Will Soon Subscribe to Your Car

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Porsche and Cadillac offer similar programs. Porsche Passport gives subscribers a choice of eight models including the 718 Boxster and 718 Cayman S for $2,000 per month or a choice of 22 other Porsche models for $3,000 per month.

Subscribers to Book by Cadillac pay $1,800 per month plus a one-time $500 initiation fee. Vehicle selection includes the CT-6 plug-in sedan, Cadillac’s V performance sedans, and SUVs including the Escalade. All come in the brand’s higher-end Platinum and Premium Luxury trims. While Porsche Passport lets subscribers swap cars as often as desired, Cadillac limits swaps to 18 times per year.

Late last year, Volvo introduced its Care by Volvo program, although it isn’t a traditional subscription program and the name is somewhat of a misnomer. Unlike other automakers, Volvo is offering one car, namely the XC40 SUV, for $600 per month with a two-year contract. That price includes insurance but there is no option to switch vehicles. For those wanting a higher-end XC40, it’s $700 per month.

Volvo is adding a subscription program as well.

Volvo is adding a subscription program as well.

Finally, Ford’s Canvas program allows subscribers to select a pre-owned car that is no older than three years from its model lineup. Unlike the other automakers, Ford has a low-mileage (500 miles) option as well as unlimited. There is no long-term obligation and the lease price, which starts at $400 per month, includes registration, warranty, insurance, roadside assistance, and maintenance. Ford will soon make cars from its luxury brand, Lincoln, available through Canvas as well.

If you’re dying to subscribe to your next car, it may come down to where you live. The Cadillac program is only available in New York City, Dallas, and Los Angeles; BMW’s is only available in Nashville although it is slated to be expanded after the pilot phase; Porsche’s program is based in Atlanta; and Ford’s Canvas program is only available in San Francisco and western Los Angeles. Care by Volvo, however, is available nationwide.

(Photos: Accura Media Group)

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