Earth Hour 2018 Is This Saturday: Here’s How to Participate When the Lights Go Out

The BMW Welt in Munich

By Jeremy Del Nero on 23 March 2018
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If you notice buildings going dark a little over an hour after sunset, there is no cause for alarm. Indeed, it’s all planned and part of a worldwide effort to raise environmental awareness.

The 11th annual Earth Hour will take place on March 24 at 8:30 p.m. (20:30h) local time across the globe. Organized by the World Wide Fund for Nature, or WWF, Earth Hour is observed by individuals, organizations, institutions, and businesses turning off unnecessary lights and appliances and limiting the use of cars and other energy-consuming modes of transport at the appointed hour.

This year Frequent Business Traveler parent company Accura Media Group added its name to the list of companies that will extinguish unnecessary lighting during the hour. Please consider joining the observance as well.

In some cases, companies and organizations go beyond merely turning off unnecessary lights by completely darkening major landmarks to call attention to the issue. Last year, over 12,000 landmarks in 187 countries and territories participated.

Some of the world’s most iconic landmarks that participate are Buckingham Palace, the Eiffel Tower, the Empire State Building, the Golden Gate Bridge, the Parthenon in Greece, the Sydney Opera House, the BMW Welt in Munich, and hotels and casinos along the Las Vegas Strip.

Indeed, the list of landmarks that will extinguish their light for one hour continues to grow. In Germany, for example, numerous landmarks including the Munich Rathaus and the Brandenburg Gate will go dark.

Earth Hour first began in 2007 in Sydney with 2.2 million Australians turning off their lights. It is now the single largest mass collaboration aimed at environmental and sustainability awareness.

While Earth Hour is intended to be largely symbolic and not be an exercise in energy consumption reduction, most municipalities where it is observed report a noticeable drop in electricity demand.

Earth Hour is supported by a wide range of companies including Hilton, FIFA, Philips, Ikea, World Organisation of the Scout Movement, and Dropbox.

(Photo: Accura Media Group)

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