Air France Ad Campaign Pokes Fun at Amenities Other Airlines Lack

An Air France Airbus A330

By Anna Breuer on 19 March 2018
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If you’re on a plane flying to Europe in coach and you aren’t getting complimentary in-flight entertainment, a warm meal, and a glass of Champagne, chances are you aren’t in Air France’s economy-class cabin, where all of that and more is standard fare.

In an age of $99 flights to Europe and cost cutting on the part of major airlines, Air France is doing its best to remind you what you could be enjoying. Indeed, that’s the idea behind the airline’s new “Take a Chance or Fly Air France” campaign, which rolls out this week. The airline wants to remind travelers that these amenities are not from a bygone era.

To make its point, the French flag carrier is promoting several faux products including a 5’ (1.5 meter) long scroll of Sudoku puzzles for in-flight entertainment, scratch-and-sniff boeuf bourguignon patch, and Champagne-flavored gummy candies. In short, all one needs to survive an eight-hour flight sans hot food, Champagne, and any form of entertainment.

Air France’s philosophy, it says, is simple: a flight should be a “pleasant precursor” to one’s travels.

“No matter which cabin you fly in, all passengers have a right to a great meal, entertainment, and champagne,” said Stephane Ormand, the airline’s U.S. general manager.

While Air France’s ad campaign will be mostly digital, it will be giving away actual versions of the faux products via a kiosk at The Grove mall in Los Angeles on March 24. The kiosk will also dispense several pairs of round-trip tickets to France in the airline’s coach cabin. Champagne included.

(Photo: Accura Media Group)

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