Carlson Rezidor to Rebrand as Radisson Hotel Group

By Anna Breuer on 12 February 2018
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A Radisson hotel in Moscow

A Radisson hotel in Moscow

Carlson Rezidor announced plans to rebrand itself as Radisson Hotel Group, taking advantage of the high degree of brand recognition that the Radisson brand enjoys.

The hotelier plans to invest heavily in its properties and create a new brand experience as well. It said it would invest between $171 million and $184 million in repositioning approximately 35 of its hotels, moving some from the Park Inn brand to the Radisson brand.

“We will build on our unique service heritage of making every moment matter for our guests, owners, shareholders and employees by being a true host,” said Federico J. González, CEO of the Rezidor Hotel Group.

Carlson Rezidor has over 1,400 hotels in over 115 countries. Its brands include Radisson, Radisson Blu, and Park Plaza.

The partnership of Carlson and Rezidor was formed in 2012 by Carlson, a U.S.-based hotelier, and Brussels-based Rezidor Hotel Group, which was previously known as SAS International Hotels.

(Photo: Accura Media Group)

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