Jumeirah Debuts New Casual ‘Zabeel House’ Brand

By Anna Breuer on 23 January 2018
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The view from a current Jumeirah property in London.

The view from a current Jumeirah property in London.

Jumeirah Group announced a new brand, Zabeel House. The new Zabeel House by Jumeirah brand is intended to offer a more casual experience than the traditional Jumeirah properties do.

The brand was created “in response to the continuing and growing travel trend for exploration and enrichment through travel experiences,” the company said.

The hotelier plans to locate the Zabeel House properties in lesser-known neighborhoods although it did not offer specifics beyond saying that it already has five properties planned for the United Kingdom, United Arab Emirates, and Saudi Arabia.

Each Zabeel House by Jumeirah hotel will be designed specifically for the part of a city where it is located, the company said.

Jumeirah Group currently operates hotels in cities that include Dubai, Frankfurt, London, Mallorca, and Shanghai.

(Photo: Accura Media Group)

Accura News

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