Hoshino to Launch New ‘Omo’ Brand of Hotels

By Paul Riegler on 10 January 2018
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The grounds of the Hoshinoya Karuizawa resort

The grounds of the Hoshinoya Karuizawa resort

Hoshino Resorts announced plans for Omo, a new mid-range hotel brand.

The first Omo hotel is slated to open this spring. The hotelier said that the new brand will be designed to attract tourists who might stay at mid-range hotels designed more for business travelers but want more personalized service. Omo hotels will typically be located in city centers and the first two will open in Asahikawa, Kokkaiso and Otsuka, Tokyo. The third will open near Shin-Imamiya Station in Osaka.

Omo hotels will offer brand-specific restaurants and a range of amenities, which will go from Omo0 – a no-frills experience – to Omo9 – a complete Omo experience.

Hoshino currently operates three brands, Hoshinoya, Risonare, and Kai. The hotelier’s first hotel, Hoshinoya Karuizawa, located in the Japanese Alps, opened in 1914.

(Photo: Accura Media Group)

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