Alaska Airlines Retires Virgin America’s ‘Redwood’ Call Sign After Receiving Single Operating Certificate

By Jesse Sokolow on 12 January 2018
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IMGP3738Alaska Airlines announced Thursday that the Federal Aviation Administration granted the airline a single operating certificate, a milestone in its integration with Virgin America.

The airline immediately began operating all flights under the “Alaska” call sign. Virgin’s “Redwood” call sign has been officially retired.

The airline said that the certificate will not immediately impact travelers flying with Alaska or Virgin but that, when it moves to a single reservations system in April, passengers “can expect a more streamlined travel experience.”

“This is a big moment for our company,” said Ben Minicucci, president of Alaska Airlines and CEO of Virgin America. “We’re now recognized as a one airline in the eyes of the FAA.”

Alaska Airlines acquired Virgin America in December 2016. The carrier integrated Virgin’s frequent flyer program with its Mileage Plan loyalty program on January 1, 2018.

(Photo: Accura Media Group)

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