2018 GlobeRunner Insights Customer Insights and Loyalty Study

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The annual GlobeRunner Insights Customer Insights and Loyalty Report for the travel industry is now available for purchase at special introductory pricing.

A single-user copy is available for only $199, reduced from $299

Click here to place your order now.

Based on a survey of several thousand frequent travelers, the Report is intended for companies in the travel industry as well as corporate travel managers.

It provides valuable insight into the current thinking of frequent travelers about two crucial topics: brand loyalty and what influences purchase decisions.

The report examines multiple topics including

  • What key issues is the travel industry as a whole failing to address
  • How are travel companies not meeting the minimum expectations of premium and business travelers
  • To what extent loyalty programs influence purchase decisions made by business travelers
  • What health and lifestyle issues have a strong influence on travel decisions
  • What are the key trends in technology that impact travel purchase

It also includes specific guidance for travel companies as well as corporate travel managers in interpreting the findings.

The 35-page Report includes over 25 charts and graphs with key data as well as predictions and industry insights that can help shape your organization’s strategy.

It provides a look behind the curtain, not only reporting on what travelers plan to do but why they make the choices they make.

If you have any questions about the report, please call us at +1 212 725-2600 ext. 113.


Single-user copy – special introductory price $199 (regularly $299)
Departmental license – special introductory price $499 (regularly $799)
Enterprise license – special introductory price $999 (regularly $1,299)