ANA to Roll Out New ‘Explore the Regions’ In-Flight Menus

By Jesse Sokolow on 29 November 2017
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DSC_0087All Nippon Airways announced that it will roll out its Explore the Regions phase of its Tastes of Japan menu series on December 1. The program, which launched in September 2013, is designed to introduce passengers to beverages and cuisines from lesser-known parts of Japan on ANA flights and in the airline’s lounges.

This second phase of the menu, however, will see the carrier explore the country based on regions instead of prefectures. The airline said that instead of showcasing the cuisine of a prefecture every three months (the country consists of 47), it will highlight the cooking of one of eight regions of the country every six months.

The first region to receive such treatment will be Hokkaido, the northernmost island in Japan. ANA will serve 33 meals and desserts on its flights and in its lounges that represent the local ingredients of the region over the next six months.

The carrier will finish covering all 47 prefectures by the end of this month, at which point it will begin its new Explore the Regions phase.

The phase will also see the airline expanding the menu series to economy passengers on select flights to Europe, North America, and Latin America. Previously, the dishes were available only to first- and business-class passengers.

Also as part of the Explore the Regions program, ANA said that it plans to have a newly dedicated section of its in-flight magazine, as well as a new in-flight video series, which will feature information and travel itineraries for the local area.

(Photo: Accura Media Group)

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