Alaska Airlines to Offer Pre-Flight Ordering of First-Class Meals

By Anna Breuer on 10 October 2017
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Breakfast on Alaska Airlines

Breakfast on Alaska Airlines

Alaska Airlines announced First Class Pre-Select, a service that will allow passengers traveling in first class to specify an entrée selection in advance of the flight.

“We want to ensure our first class guests will enjoy the meal of their choice when they fly with us,” said Chase Craig, the airline’s director of onboard digital experience.

First Class Pre-Select became available on October 10 on flights from Seattle to five cities including Baltimore, Fort Lauderdale, Orlando, Tampa, and Washington, D.C. On October 24, the airline will offer the option to preorder meals on flights from those cities to Seattle. The airline didn’t specify plans for additional routes on which the service will be offered.

Passengers can place their meal order between two weeks prior to a flight and 24 hours prior to departure. The feature is accessible through the airline’s mobile app under Food Reservation.

American Airlines introduced the feature in 2012 and, until now, was the only U.S. airline to offer preordered entrées.

(Photo: Accura Media Group)

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