Hertz Partners with Localiza, South America’s Largest Car Rental Company

By Jesse Sokolow on 1 September 2017
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DSC_0251 (1)Hertz announced a partnership with Localiza, the largest rental car company in South America and the leading brand in Brazil.

As part of the deal, Localiza acquired Hertz’ car rental and leasing operations in Brazil. The two plan to partner on technology exchange and customer service.

In addition, Localiza customers traveling outside of South America will be referred to Hertz locations, while Hertz customers traveling to Brazil will be referred to Localiza.

Hertz will also display the Localiza brand in select markets including the United States at key airport locations that are known to be popular for Brazilian visitors.

(Photo: Accura Media Group)

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