Marriott to Merge Guest Loyalty Programs in 2018

By Paul Riegler on 7 June 2017
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DSC_0373Marriott Hotels and Resorts announced it plans to combine its two guest loyalty programs, Marriott Rewards and Starwood Preferred Guest, in late 2018.

The plans were announced on Tuesday by the hotelier’s CFO, Leeny Oberg, speaking at the Goldman Sachs Lodging, Gaming, Restaurant, & Leisure conference.

Oberg said that the goal is to have a single guest loyalty program “by the end of ’18,” although that date could be delayed should the hotelier encounter difficulties in merging the programs’ IT systems. She did not say what the single program would be named.

Marriott International acquired Starwood Hotels and Resorts in 2016 after several false starts including a bidding war with a consortium led by China’s Anbang Insurance Group. The combined entity is the world’s largest hotel company.

(Photo: Accura Media Group)

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