American Airlines Quietly Rebrands Business Class with Flagship Name

By Paul Riegler on 6 June 2017
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Flagship First Check-In at JFK

Flagship First Check-In at JFK

American Airlines quietly extended the use of its storied Flagship brand to encompass offerings beyond its traditional Flagship First international first-class product.

Flagship First – International is the new name for its international first-class service on three-class Boeing 777-300ER aircraft. Passengers flying in Flagship First – International are eligible to use Flagship First Check-In, previously known as Flagship Check-In, visit the Flagship Lounge (currently only at John F. Kennedy International Airport, with other locations planned), and enjoy Flagship First Dining, a pre-flight meal exclusively for Flagship First passengers.

The airline has renamed its first-class cabin on its transcon routes linking New York with San Francisco and Los Angeles Flagship First – Transcontinental. First-class passengers also get to enjoy Flagship First Check-In, the Flagship Lounge, and Flagship Dining. Flagship First – Transcontinental is also available on select flights between Miami and Los Angeles.

The carrier’s international business-class cabin, which US Airways called Envoy before the merger with American in 2013, has been rebranded Flagship Business – International and its transcon business-class cabin is henceforth to be known as Flagship Business – Transcontinental. Both are otherwise unchanged although passengers traveling in these cabins will now have access to the Flagship Lounge.

The rebranding doesn’t affect flights under 3,000 miles (4.828 kilometers) with the exception of flights between Miami and Lima, Peru. The shorter flights will continue to have a domestic first-class cabin, sans branding.

The Flagship name first appeared on the airline’s fleet of DC-3 aircraft in the 1930s, offering Flagship Skysleeper transcon service from New York to California. The airline also named its aircraft, such as Flagship Vermont and Flagship Copenhagen, with the Flagship brand.

(Photo: Accura Media Group)

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